There is no real discussion about it. Entrepreneurs
definitely need Internet exposure in order to be successful. Cyberspace has
proven beyond any doubt to be one of the greatest market opportunities ever
developed. Even a person who wants to run a local company like a janitorial
service has to have an Internet website or face going out of business.
The Marketing Power of the Mouse
It’s common knowledge that an Internet website attracts
visitors from all over everywhere. Products and services are sold quite often
to folks who live hundreds of miles away. It’s also a great place for people to
request information and to even sign up for a sales visit. But that is just the
tip of the iceberg. A website has far more power to create business than most
people can imagine. That is because of the explosion of the social media
networks.
A person running a janitorial service may not feel the need
to have somebody from a foreign country inquire about the business. However,
the local market is critically important. Having a website permits this
ambitious entrepreneur to register with online Chamber of Commerce sites and
other cyber fronts that promote local business. It allows the company to be
exposed to people who are actively searching for cleaning expertise.
Marketing campaigns are made a lot easier with an Internet
presence because it is the customers and clients themselves, and not an
expensive advertising campaign, which will draw in the business. Consumers are
more often checking out the reviews of the company’s service posted by other
people. An entrepreneur can register his or her website on Yelp and ask
existing clients to write a review (hopefully it will be a good one). Positive
responses from an existing client base can convince prospects to directly
contact the company. It goes without saying that other local customer review
boards are available if the business owner has Internet access to them. The
point is that a website doesn’t just draw the curious. It also is an extremely
effective marketing medium.
Overcoming a Cyber Problem
The problem is that everybody agrees about the importance of
a website but not everyone knows how to design a good one. The result can be
less than desired. The Janitorial Agency (TJA) wants to help dedicated
entrepreneurs in the janitorial services industry be as successful as possible.
Those electing to be franchise owners with The Janitorial Agency have the opportunity to enroll
in the Entrepreneur Program which has website development as a benefit. The Janitorial Agency can
definitely help an entrepreneur develop a killer website; the kind that draws
traffic and adds muscle to any favorable review has been posted to Yelp or
community boards. TJA doesn’t stop there. Franchisees have access to marketing
plans that allow them to take even greater advantage of their website as both a
marketing tool and a business site. The result is healthy profit margins in a
very short period of time.
TJA knows the value of websites and what Internet marketing
can do for anyone in the janitorial services industry. Helping a startup
franchisee is something that TJA enjoys doing, and is extremely good at. The
Internet doesn’t have to be a dark void out of the space. It can be the highway
to a highly successful business and TJA can provide the rocket launch.
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