Saturday, June 22, 2013

Janitorial Agency - Marketing, Marketing, Marketing

No one buys something unknown


The owner of a brand-new business moves out into the unknown market as a mysterious entity. Family and friends may know of the service or product provided, but that may be all an entrepreneur has. Success requires a great deal of marketing to get the word out about what is being made available to the consumer. This could take up an awful lot of time but it is essential for survival.

Making a presence known

A startup commercial cleaning company ordinarily operates on a shoestring budget and the owner has to be persistent and innovative. Networks have to be established throughout the area, and prospective customers need to be alerted to what is being offered. An entrepreneur can take advantage of social media networks but the same is available for his or her competitors. The commercial cleaning industry is a very tough market with a very high percentage of failure. Worst of all, an entrepreneur may be using the wrong marketing strategies. The sheer amount of time taken away from other necessary activities, as well as the real possibility of serious mistakes being made are primary reasons why a person should consider being part of a franchise.
A franchisor will charge a fee but in return the franchisee will get badly needed marketing assistance, and advice on how to best generate opportunities. Franchises will also assign exclusive territories so that an entrepreneur does not have to worry about additional competition. Indeed, the value of the marketing assistance more than compensates for any fee charged by the franchisor.
Superior marketing assistance
Janitorial Agency (TJA) takes great pride in the marketing assistance it provides to all franchisees. We aggressively help those who partner with us through our contract acquisitions department, which actively helps source possible clients without demanding that the entrepreneur surrender his or her independence. The commercial cleaning company belongs to that person and TJA respects that. Using the TJA 5 to 1 advantage in conjunction with our revenue enhancing 24 to 1 advantage, anyone who works with TJA is going to see results in rapid order. It goes without saying that referrals received at the Home Office are sent to the attention of companies that are within the TJA franchise network. Our entrepreneur programs are designed to help develop successful marketing strategies that produce desired revenue streams in short periods of time. TJA wants every franchise owner to be successful and realize the business independence he or she has dreamed of getting. We go the distance to make that happen.

It is a tough environment in the business world and it’s hard to take on the competition all alone. There is no reason for that to happen and if a person enters into a franchise relationship with TJA, the market is an easier place to maneuver. The marketing strategies and ideas developed by TJA have stood the test of time and has shown the kind of results anticipated. An entrepreneur working within an exclusive territory provided by TJA will quickly notice business picking up because the word has gotten out.

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